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Tecnológico Superior Corporativo Edwards Deming – July - December Vol. 8 - 2 - 2024 https://revista-edwardsdeming.com/index.php/es
e-ISSN: 2576-0971
essential for the optimal operation of the establishment. These differences highlight the
flexibility and adaptability of organizational structures in the hotel industry, where
decisions about departmental configuration can influence operational efficiency and
responsiveness to market demands.
Through correlation analysis, Zambrano, L., & Ramos, M. (2021), talk about the level of
customer satisfaction in relation to the quality of service of a hotel located in the center
of the city of Guayaquil, pointed out that the quality of service of the rooms is more
important than that of the reception and restaurant area, in terms of the guest's
perception towards the quality of service of the hotel in general.
Their results indicate that room service quality has a significant impact on the guest's
overall perception of hotel quality, surpassing in importance other aspects such as the
reception area and the restaurant. This finding underscores the relevance of focusing
efforts on maintaining high standards of in-room service, since this has a significant
influence on the overall guest experience and, therefore, on their satisfaction and loyalty
to the establishment.
Paccha, E., & Paccha, M. (2018), was able to determine in their study that, there are
shortcomings in the internal customer of the company due to lack of training,
professionalism. Most of the employees are hired without having university education,
nor English language skills. In terms of infrastructure, there is a lack of modern
conference rooms for conferences, events, congresses, restaurants, a telephone
switchboard, and ramps for people with disabilities.
It should be noted that most employees are hired without university training or English
language skills. In addition, there is a significant lack of infrastructure, with the absence
of modern conference, event, and congress rooms, as well as restaurants, a telephone
switchboard, and facilities that are accessible to people with disabilities. These
shortcomings highlight the urgent need to improve both staff training and the physical
infrastructure of the company, in order to improve the quality of the service offered and
enhance the experience for both internal and external clients.
DISCUSSION
The authors highlight the importance of understanding the unique dynamics that
characterize medium-sized independent hotels in Guayaquil. They even focus their
analysis on the managerial competencies in these establishments, highlighting the
deficiencies in the internal client, especially in the training and professionalism of hired
personnel. Both contributions converge on the need to develop management strategies
adapted to these particularities, as well as on the urgency of improving staff training and
qualification to raise the quality of the service offered.
On the other hand, the same analysis offers a perspective on the diversity in the
organizational structure of five-star hotels in Guayaquil. While some hotels, such as the
Wyndham and the Sonesta, merge departments for greater efficiency, others, such as
the Hilton Colon and the Sheraton, maintain a more traditional distribution. These
differences highlight the flexibility and adaptability required in the configuration of hotel