Edited by: Tecnológico Superior Corporativo
Edwards Deming
July - December Vol. 8 - 2 - 2024
https://revista-edwardsdeming.com/index.php/es
e-ISSN: 2576-0971
Received: January 13, 2024
Approved: Abril 21, 2024
Page 109- 117
Theoretical foundations for the development of
hostels in the city of guayaquil and the professional
competencies of hired personnel
Fundamentos teóricos del desarrollo de los hostales de la
ciudad de guayaquil y las competencias profesionales del
personal contratado
Ana Luisa López Brunett
*
Génesis Asunción
*
ABSTRACT
To promote development and community cooperation in
small businesses and hostels in the city of Guayaquil, we
seek to develop a solid theoretical base. This objective is
addressed through documentary research that selects
relevant scientific documents and uses qualitative
techniques along with data collection sheets. This approach
allows us to build a robust theoretical base and formulate
practical recommendations, based on a detailed and
substantiated analysis of the available literature on the
development of hostels and professional skills in Guayaquil.
The results provide a perspective on how the different
accommodations operate according to the star level of
each hostel. This result responds to the project
“Technological tools for hostels in the city of Guayaquil”,
carried out by students and teachers of the Instituto
Superior Tecnológico Universitario Espíritu Santo,
Guayaquil, Ecuador
Key words: Development, Hostel, Skills, Professionals,
Guayaquil.
* MSc. Instituto Superior Tecnológico Universitario Espíritu Santo,
Guayaquil, Ecuador, alopez@tes.edu.ec
https://orcid.org/0000-0001-7040-3807
* MSc. Instituto Superior Tecnológico Universitario Espíritu Santo,
Guayaquil, Ecuador, gcasuncion@tes.edu.ec
https://orcid.org/0000-0003-2448-716X
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RESUMEN
Para impulsar el desarrollo y la cooperación comunitaria
en los pequeños empresarios y hostales de la ciudad de
Guayaquil, se busca desarrollar una base teórica sólida.
Este objetivo se aborda mediante una investigación
documental que selecciona documentos científicos
relevantes y emplea técnicas cualitativas junto con fichas de
recolección de datos. Este enfoque permite construir una
base teórica robusta y formular recomendaciones
prácticas, basadas en un análisis detallado y fundamentado
de la literatura disponible sobre el desarrollo de los
hostales y las competencias profesionales en Guayaquil.
Los resultados brindan una perspectiva en como es el
funcionamiento de los distintos hospedajes conforme al
nivel de estrellas de cada hostal. Este resultado responde
al proyecto “Herramientas tecnológicas para hostales de la
ciudad de Guayaquil”, que llevan a cabo los estudiantes y
docentes del Instituto Superior Tecnológico Universitario
Espíritu Santo, Guayaquil, Ecuador.
Palabras Claves: Desarrollo, Hostal, Competencias,
Profesionales, Guayaquil.
INTRODUCTION
The city of Guayaquil, known for its commercial dynamism and tourist appeal, is home
to a considerable number of small entrepreneurs and hostels that play a crucial role in
the local economy. However, these businesses often face significant challenges that limit
their growth and sustainability. One of the most critical problems is the scarcity of a
sound theoretical basis that effectively promotes community development and
cooperation. Without a clear and well-grounded conceptual framework, support
initiatives and development strategies lack the cohesion and direction needed to be truly
effective. This results in scattered and poorly coordinated efforts that fail to adequately
address the specific needs of small entrepreneurs and hostels.
The lack of a robust theoretical base also impedes the proper identification of necessary
professional competencies and the integration of technological tools that could
significantly improve the operability and competitiveness of these businesses. As a result,
many of these entrepreneurs and hostels operate below their potential, affecting not
only their economic sustainability but also the socioeconomic development of the
community as a whole. The absence of clear theoretical guidance limits the ability of
entrepreneurs to adapt to changing market dynamics and to take advantage of growth
opportunities, which in turn negatively impacts the local economy and the well-being of
the community of Guayaquil.
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The lack of a solid theoretical basis significantly affects the development and sustainability
of small entrepreneurs and hostels in the city of Guayaquil. Without clear conceptual
guidance, these businesses face difficulties in identifying and taking advantage of
opportunities for growth and development, which limits their ability to compete
effectively in the local and global tourism market.
Identifying the main professional competencies and technological tools needed to
improve the operability and competitiveness of hostels in Guayaquil is essential.
However, without a robust theoretical basis, it is difficult to determine what these
competencies and tools are and how they can be effectively implemented. This prevents
entrepreneurs from being able to optimize their operations and offer high quality
services that attract more tourists.
Developing a solid theoretical basis that promotes community cooperation among
Guayaquil's small entrepreneurs and hostels is crucial for local economic development.
Without this theoretical framework, cooperative strategies and community initiatives
lack clear direction, making it difficult to create synergies and maximize shared
resources.
The absence of a clear theoretical orientation limits the effectiveness of policies and
support programs aimed at small entrepreneurs and hostels in Guayaquil. Without a
solid theoretical foundation, these policies and programs cannot be designed and
implemented in a way that adequately responds to the specific needs and challenges of
these businesses, which reduces their impact and efficiency.
Finally, successful community development models need to be adapted to the Guayaquil
context to support small entrepreneurs and hostels. A solid theoretical foundation can
guide this adaptation, ensuring that the strategies implemented are relevant and effective.
Without this theoretical guidance, efforts to replicate successful models may fail due to
lack of contextualization and proper adaptation to local realities.
To develop a solid theoretical basis for promoting community development and
cooperation focused on small entrepreneurs and hostels in the city of Guayaquil. In this
context, a detailed analysis of the professional competencies of managers and staff
working in the city's hostels will be carried out. The technological tools used by these
establishments to improve their operations and service will also be examined. This
comprehensive approach not only seeks to identify needs and areas for improvement,
but also to provide effective strategies for the growth and sustainability of these
businesses in Guayaquil's competitive tourism market.
A well-structured theoretical foundation provides a clear conceptual framework that
facilitates the understanding of the challenges and opportunities faced by these
businesses. By having a robust theoretical foundation, the specific needs of small
entrepreneurs and hostels, as well as the economic and social dynamics that affect their
performance, can be more accurately identified. This is crucial for designing effective
policies and support strategies that truly respond to local realities and enhance
community economic growth.
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The process of developing this theoretical basis involves extensive research and
multidisciplinary collaboration. To this end, empirical studies are needed to collect
relevant data on the functioning and needs of small entrepreneurs and hostels in
Guayaquil (Ramos, I. 2021). In addition, successful community development models
implemented in other regions should be analyzed and adapted to the local context. This
methodological approach allows the elaboration of a theory that is not only applicable
in academic terms, but also has a viable practical implementation. Through this research,
the necessary professional competencies and the most appropriate technological tools
can be identified to improve the competitiveness and efficiency of these businesses.
The objective of developing this theoretical basis is ultimately to foster sustainable
development and social cohesion in Guayaquil. By strengthening the capacities of small
entrepreneurs and hostels, job creation is encouraged and the quality of tourism services
offered in the city is improved. This not only benefits individual entrepreneurs, but also
contributes to the economic and social well-being of the community at large. Community
cooperation is thus strengthened, as local businesses collaborate with each other and
with other institutions to achieve common goals.
Knowing the powers of a lodging space will always depend on different factors, such as
location, quality of service and accessibility or target public, whether it is tourist, local
or transient. For Candel, V., & Vasconez, M. (2016), the hostel will be able to optimize
its resources through the efficient use of its capabilities, thus strengthening the company
by reducing errors and weaknesses that previously had not been addressed by
management.
Knowing the capabilities of an accommodation space depends on various factors such as
location, service quality and accessibility, in addition to the target audience, whether
tourist, local or transient. According to Candel and Vasconez (2016), a hostel can
optimize its resources through the efficient use of its capacities. This approach allows
strengthening the company by reducing errors and weaknesses that had not been
previously addressed by management. By understanding and improving these aspects,
hostels can increase their competitiveness and offer a superior experience to their
guests, better adapting to market demands and ensuring their long-term sustainability.
Torres, A., et al. (2018), mention that hostels should offer a variety of services that are
attractive to tourists. Most guests are foreigners, who are looking for more innovative
offers. They comment that usually the same services are offered and there is no
difference from other hostels.
To attract more tourists and improve the guest experience, hostels need to diversify
and improve the quality of their services. Many visitors, especially foreigners, are looking
for unique and differentiated offers that allow them to enjoy a more enriching and
memorable stay. Monotony in the services offered can result in a negative perception,
leading tourists to opt for other accommodations that do stand out for their innovation
and originality. Therefore, it is crucial that hostels invest in the diversification of their
offerings, adjusting to the needs and expectations of modern tourists, which will not only
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increase their satisfaction, but also foster loyalty and positive recommendation of the
place.
Jiménez, R. (2022), identified several reasons why the hotel sector has ceased its
commercial activities, among them: the high level of competition, the lack of leadership
in decision making, the low quality of the services offered and, more recently, the impact
of the pandemic on the industry at a global level.
The lack of effective leadership in decision making has left many hotels without clear
direction, negatively affecting their ability to adapt to change and improve their
operations. The poor quality of services provided has also discouraged customers,
reducing loyalty and referrals. The pandemic has hit the hospitality industry hard globally,
drastically decreasing the influx of tourists and causing an unprecedented crisis in the
sector. Therefore, it is crucial for hotels to focus their efforts on improving the quality
of their services, strengthening their leadership and adapting to the new market realities
in order to survive and thrive in the future.
Assessing how job satisfaction derived from salary and professional development
influences employees' organizational commitment in relation to their valuation and
permanence in the company is fundamental. This is due to the need to understand the
relationship between these two key elements for organizational performance, allowing
their interaction to provide valuable information for Human Resources management
(Alvarado, D., et al. 2020).
Salary satisfaction can motivate employees to feel valued and fairly rewarded for their
work, while professional development opportunities can foster a sense of growth and
advancement within the organization. Understanding how these factors interact and
affect employee engagement enables HR management to design more effective strategies
to improve employee retention and performance. By focusing on these aspects,
companies can create a more motivating and productive work environment, which is
essential to remain competitive in today's marketplace.
MATERIALS AND METHODS
The research process on the theoretical foundations of the development of hostels in
the city of Guayaquil and the professional competencies of hired personnel is established
through a documentary research methodology. This type of research focuses on the
collection and analysis of information already existing in various documentary sources
Pérez, S., et, al. (2021). For this study, the sample includes a variety of scientific
documents such as theses, research projects and case studies that have focused on topics
relevant to the hotel and lodging sector in Guayaquil and other comparable regions.
The selection of these documents is based on their relevance and depth in relation to
the research objectives. By including theses and research projects, a scholarly and
meticulous overview of the theoretical and practical aspects of the development of
hostels is ensured. The case studies, meanwhile, provide concrete examples of successful
strategies and common challenges faced by hostels, enriching the analysis with practical
and applicable experiences. This diverse sample allows for a comprehensive
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understanding of the issues studied and a solid basis for developing theoretical and
practical recommendations.
The techniques and instruments used in this research are qualitative, which allows for
an in-depth and detailed analysis of the information gathered. Data collection cards are
used as the main tool to organize and synthesize the information extracted from the
documents Mariñas, R. (2022). These cards allow the data to be systematically
categorized, facilitating the identification of patterns, trends and recurrent themes. In
addition, they help to structure the information in a way that makes it easily accessible
for further analysis.
The use of qualitative techniques is particularly appropriate for this research, as it allows
exploring the complexities and nuances of theoretical foundations and professional
competencies Bustos, M. (2021). This qualitative approach also facilitates an
understanding of how the professional competencies of hostel staff impact their
development and success.
The research process is developed through a documentary methodology, using a sample
of relevant scientific documents and applying qualitative techniques with data collection
sheets. This approach allows us to build a solid theoretical base and offer practical
recommendations based on a thorough and well-founded analysis of the existing
literature on the development of hostels and professional competencies in Guayaquil.
RESULTS
In the search for theoretical foundations for the study, Zerda, E. (2021) in his analysis of
managerial competencies in managers of three-star hotels in the city of Guayaquil,
mentions in his results that the vast majority, approximately 92.1% of the people
surveyed, work in independent hotels, that is, hotels that do not belong to any hotel
chain. Some 42.1% of these hotels have 11 to 20 rooms, followed by hotels with 21 to
30 rooms and less than 10 rooms with 23.7%. The majority of these hotels have 11 to
20 employees (57.9%).
Regarding the managerial competencies of managers of three-star hotels in Guayaquil,
the prevalence of independent hotels, not affiliated with hotel chains, stands out; most
of these establishments have a staff of 11 to 20 employees. These findings emphasize the
need to understand the unique dynamics that characterize medium-sized independent
hotels and suggest the importance of developing management strategies adapted to these
particularities within the hotel industry in the region.
According to the results of Orrala, P. (2019), it can be concluded that not all 5 star
hotels have the same departments, there are hotels such as the Wyndham and Sonesta,
which operate from several departments in one that way audits can be facilitated at the
time that some are required, likewise, hotels such as the Hilton Colon and Sheraton if
they maintain a large number of departments are strictly necessary for the establishment.
This strategy allows for greater efficiency in management and facilitates audits at critical
moments. On the other hand, hotels such as the Hilton Colon and the Sheraton maintain
a more traditional distribution, with a multiplicity of departments that are considered
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essential for the optimal operation of the establishment. These differences highlight the
flexibility and adaptability of organizational structures in the hotel industry, where
decisions about departmental configuration can influence operational efficiency and
responsiveness to market demands.
Through correlation analysis, Zambrano, L., & Ramos, M. (2021), talk about the level of
customer satisfaction in relation to the quality of service of a hotel located in the center
of the city of Guayaquil, pointed out that the quality of service of the rooms is more
important than that of the reception and restaurant area, in terms of the guest's
perception towards the quality of service of the hotel in general.
Their results indicate that room service quality has a significant impact on the guest's
overall perception of hotel quality, surpassing in importance other aspects such as the
reception area and the restaurant. This finding underscores the relevance of focusing
efforts on maintaining high standards of in-room service, since this has a significant
influence on the overall guest experience and, therefore, on their satisfaction and loyalty
to the establishment.
Paccha, E., & Paccha, M. (2018), was able to determine in their study that, there are
shortcomings in the internal customer of the company due to lack of training,
professionalism. Most of the employees are hired without having university education,
nor English language skills. In terms of infrastructure, there is a lack of modern
conference rooms for conferences, events, congresses, restaurants, a telephone
switchboard, and ramps for people with disabilities.
It should be noted that most employees are hired without university training or English
language skills. In addition, there is a significant lack of infrastructure, with the absence
of modern conference, event, and congress rooms, as well as restaurants, a telephone
switchboard, and facilities that are accessible to people with disabilities. These
shortcomings highlight the urgent need to improve both staff training and the physical
infrastructure of the company, in order to improve the quality of the service offered and
enhance the experience for both internal and external clients.
DISCUSSION
The authors highlight the importance of understanding the unique dynamics that
characterize medium-sized independent hotels in Guayaquil. They even focus their
analysis on the managerial competencies in these establishments, highlighting the
deficiencies in the internal client, especially in the training and professionalism of hired
personnel. Both contributions converge on the need to develop management strategies
adapted to these particularities, as well as on the urgency of improving staff training and
qualification to raise the quality of the service offered.
On the other hand, the same analysis offers a perspective on the diversity in the
organizational structure of five-star hotels in Guayaquil. While some hotels, such as the
Wyndham and the Sonesta, merge departments for greater efficiency, others, such as
the Hilton Colon and the Sheraton, maintain a more traditional distribution. These
differences highlight the flexibility and adaptability required in the configuration of hotel
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establishments to optimize their operations, which is a key consideration for the
development of hostels in the city.
The correlation analysis focuses on the relationship between the quality of service
offered in the rooms and the client's perception of the quality of the hotel in general.
With this finding, the authors reinforce the importance of maintaining high standards in
the rooms, which has a determining influence on the client's overall experience and
satisfaction with the establishment. This perspective contributes to establish clear
guidelines for the development of hostels in Guayaquil, focusing on the continuous
improvement of the quality of service offered in the rooms.
Taken together, the aforementioned studies provide a solid theoretical basis for the
development of hostels in Guayaquil and the strengthening of the professional
competencies of hired personnel. These contributions highlight the importance of
understanding the dynamics of the local hotel market, adapting management strategies
to the particularities of each establishment, and focusing efforts on maintaining high
quality standards in the service offered, both in the rooms and in other key aspects of
the customer experience.
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