Social networks as a means of communication and their impact on microenterprises
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Abstract
The objective of this research is to analyze the incidence of social networks as a means of communication in microenterprises in the commercial sector of Guayaquil. Through a descriptive, bibliographic and analytical-synthetic qualitative methodology, it was determined that the use of social networks in microenterprises in the commercial sector of Guayaquil favors business development and internal and external communication.
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