Escobar Terán, H. E., Mendoza Vargas, E. Y., Boza Valle, J., & Castro Ronquillo, G. (2021). Social marketing, a perspective from the brand drive and entropy. Revista Tecnológica Ciencia Y Educación Edwards Deming, 5(2). Retrieved from https://www.revista-edwardsdeming.com/index.php/es/article/view/75